Clashworks
The Lead Leak Checklist.
Fifteen yes-or-no questions that find where your website and Google listing lose customers. Tick each one you can honestly answer yes to. The box at the bottom counts your no's.
Your website
Is there a quote or contact form on every page?
If a homeowner has to hunt for it, they leave. Check: open any page, scroll once. Is the form or a "Get a quote" button visible?
Does the form ask for a phone number?
You cannot call back a lead that only left an email. Check: open the form. Is phone a required field?
Is the form above the fold on mobile?
Most people research home projects at night on a phone. Check: open the homepage on your phone. Is a quote button visible before you scroll?
Is there a tap-to-call button in the mobile header?
Copying a phone number by hand is a step people skip. Check: on your phone, is there a phone icon or number at the top you can tap?
Are your hours on the site?
"Are they open right now" is the first question. Check: can you find hours in under five seconds?
Is your service area on the site?
People need to know you come to their town. Check: are town or county names listed anywhere?
Is there a real photo of real work on the homepage?
Stock photos read as stock photos. Check: is the first image something your crew actually did?
Are reviews shown on the site?
Years of good work are invisible if the reviews live only on Yelp. Check: can you see a customer review without leaving the site?
Your Google listing
Is your Google Business Profile claimed?
The map listing gets most of the clicks on local searches. Check: search your business name on Google. Is there a listing, and does it say "Own this business?" anywhere? That means unclaimed.
Are the profile's categories right?
The primary category decides which searches you show up for. Check: on the listing, does the category under your name match what you actually do?
Does the profile have photos from the last 90 days?
A profile that looks abandoned ranks like one. Check: tap Photos, look at the newest date.
How you follow up
Is there a way to request a review after a job?
If reviews depend on someone remembering to ask, they stop. Check: is there a message, email, or link that goes out after every job, automatically?
Does someone answer or text back a missed call within 5 minutes?
Most callers hire whoever gets back to them first. Check: call your own number from another phone at 6pm. What happens?
Does the site load in under 3 seconds on mobile?
Slow sites lose people before they see anything. Check: open the site on cell data, count.
Is the copyright year in the footer current?
A stale year tells visitors nobody maintains the site. It usually also means the software behind it has not been updated, which is a security problem. Check: scroll to the very bottom.
Want me to look at yours?
I do two free video reviews a week for local businesses: a 10-minute recorded walkthrough of your site, your Google listing, and how you run things, with what I would fix first. The recording is yours either way.
Clayton Trevino, Clashworks