20 things I check before any site goes live.

A broken link should still show your brand and send people home.

On a phone, the one thing you want people to do is visible without scrolling.

Every page points to at least two others, so nobody hits a dead end.

It says what happens next, so people know the message went through.

Breadcrumbs on a deep site, a clear home link on a small one.

Real case studies with permission, or a plain line saying results go up as they're measured.

The questions people actually ask before they buy, answered plainly.

Say how fast you reply, and only promise what you'll really do.

The main action stays reachable while people scroll.

It lets search engines in and points them to your sitemap.

No two pages share the same title in the browser tab.

The line that shows under your link in Google, written for the click.

Send your link to a friend. If the preview is blank, you're missing one.

A map only matters if customers walk through your door.

Real names, with permission. Made-up reviews can get you fined by the FTC.

A short description on photos that matter, so screen readers and Google understand them.

Your real name, address and hours in the page's structured data.

Needed the moment you have a form, analytics, or an embedded widget.

Know how many people visit and what they do, with any consent your area requires.

People hire people. A stock handshake does the opposite.